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Tuesday 22 Sept 2009
First Stop select Tyrecheck for their Tyre Safety Roadshow.

First Stop will use TyreChecks new product, MarketMaker as a key component of their Tyre Safety Road Show in the UK during the month of September. MarketMaker provides a new innovative solution for professional tyre inspections in the retail car market. MarketMaker provides a new innovative solution for professional tyre inspections in the retail car market.

MarketMaker provides Tyre Dealers with the tools necessary to use vehicle inspections as a central component to increase sales revenue. MarketMaker integrates DVLA data access with Bluetooth tread measurement and automated pressure correction. This new product ties together a professional tyre inspection process with a customer marketing system which automatically sends SMS & email reminders to customers, based on the current and predicted tyre conditions.

Jonathan Brennan, Commercial Director of TyreCheck, says that "By increasing the number of customer vehicle inspections and using this information to regularly communicate with customers, dealers can increase revenue and build long term, profitable relationships with their customers. TyreCheck provides this solution on a monthly subscription basis, making MarketMaker a very affordable option to generate new sales. This product pays for itself on a month by month basis."

Dan Woodward, Retail Marketing Analyst for FirstStop said, "We are delighted to be involved with TyreCheck, who over the past several years has developed very innovative products for the Tyre Industry. In selecting TyreCheck as a Diversified product supplier we feel we have introduced our First Stop dealers to a product that will become a very important asset to their business."